by, jenni lee
graphic designer / illustrator
tedx-banner.jpg

tedxcmu - brand identity

TEDxCMU

brand identity / fall 2019

Overview: TEDxCMU is a daylong conference that brings together some of the world’s most bold and innovative speakers. I spearheaded the brand identity of TEDxCMU’s new member recruitment with a visual system that celebrated TEDx’s existing strict brand guidelines.

Role: TEDxCMU Head of Design — leading a team of designers to craft and refresh the visual identity of TEDxCMU conference through marketing/event design strategy and art direction.

Skills: Graphic design, motion graphics, typography, art direction


(*disclaimer: dates/locations listed are not finalized)

motion

motion-1.gif
motion-2.gif
 

posters

v2-ted-recruitment-poster-main-11x17-04.png
v2-ted-recruitment-poster-main-11x17-01.png
 
mockup-1-01.png
 
set-1.png
 

stickers

stickers-02.png