brand identity / fall 2019
Overview: TEDxCMU is a daylong conference that brings together some of the world’s most bold and innovative speakers. I spearheaded the brand identity of TEDxCMU’s new member recruitment with a visual system that celebrated TEDx’s existing strict brand guidelines.
Role: TEDxCMU Head of Design — leading a team of designers to craft and refresh the visual identity of TEDxCMU conference through marketing/event design strategy and art direction.
Skills: Graphic design, motion graphics, typography, art direction